Your customers are online, and your messages to them need to be there as well. Facebook is the most popular social media platform, so a business page on this platform is essential for your company’s growth. Here are the steps to follow to build a page customers want to follow.
1. Create an Attractive Page
Give complete information about your company by filling out all of the fields when creating your business page. Photos draw people in, so always use sharp, high-resolution images. It is worth it to have your company logo profile picture and Facebook cover photo professionally made as these give the first impression of your company. Make sure the style and colors match the branding of your business. Your goal is to have an attractive page that catches the attention of Facebook users and makes them want to follow your page.
2. Post Interesting Content
Content is king in digital marketing, and posting interesting information to your followers keeps them coming back for more. It also encourages them to share your post with their Facebook friends, which gives you free marketing. Think about the needs and wants of your customers and create posts that show how your company’s products or services meet them. Facebook is also a great place to promote new products or services and offer exclusive discounts, contests, or secret sales.
3. Keep Posts Short
Online users have short attention spans, so your posts need to be concise and easy to read. Hook them with a catchy title and an appealing image. Focus on one topic in the post and end with a call to action.
Video posts are increasing in popularity, and you can use them in various ways. For example, you could feature a product or service, give a tour of your office or introduce followers to the employee of the month. Any videos should be two minutes in length or less to keep viewers engaged to the end.
4. Analyze the Results
Facebook has built-in analytics to let you see how many followers and likes your page has gained for any set length of time. It also allows you to see how many Facebook users were reached with your post, as well as the number of likes and shares. This data helps you know what posts are connecting with your followers so you can do more of them in the future.
Following these four steps gives you an attractive Facebook business page that connects with your customers.
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Get in touch today with BluWav Capital and we’ll make sure to make you a tailor-made proposition to help you move your business forward!
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